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Attracted by the free flowing curves and romance of Mucha, Ari decided to create a few silver pieces of jewellery in his style. 

The reaction was extremely encouraging and he immediately widened the collection and integrated the styles of other designers from this period – clearly the Art Nouveau style could be appreciated in modern times and he passionately was determined to play a part in it's rebirth around the world.

Art Nouveau theorists challenged the belief that art could only manifest itself through painting, drawing or sculpture and advocated that the design of everyday objects (for example, a teapot, a chair or light fitting) could also exude artistic appreciation.

Art Nouveau was inspired by natural forms and structures, not only by flowers and plants but also curved lines.